Commercial Printing--Slowdown Slated for '99?

"Printers are looking at the pressures they're facing to diversify into electronic and different types of fulfillment services. Many are still convinced that they have to do that all in-house," Paparozzi says. "However, a growing number are saying, 'Well, these services carry some very steep learning curves. Given that our goal is to diversify and to diversify profitably, maybe we should hook up with somebody on the outside that has already climbed some of these learning curves.'"