Technological Developments — More Changes Reshaping the Industry

While the new color matching system appears to offer potential advantages in color communications and perhaps in printers’ operations, PrintCom’s take is that because the design community sees advantages in the new system, it will be adopted. But because printers see little advantage in it for them, printers will resist adding the new system and slow down its adoption. For the next several years, it appears likely that there will be two spot color matching and specifying systems: classic Pantone and the new Pantone Goe.