Technological Developments — More Changes Reshaping the Industry

During the four years between Drupa ’08 and the global show’s next outing in 2012, the two digital processes will offer often confusing claims and counter-claims as they fight for market share. By 2012, each will have claimed the market segments most appropriate for their capabilities while offset process share continues to be displaced and shrink. Don’t be surprised if during this time period a new, probably digital, print technology is unveiled. Large amounts of money are being spent to improve current digital process, as well as to identify new imaging concepts.