Commercial Printing--The Economics of Printing's Evolution

BY ERIK CAGLE

Sony and Cher, Laverne and Shirley, Thelma and Louise, Tenspeed and Brown Shoe. You can now add commercial printing and the economy to the list of couples who no longer exist.

For many years, the growth of the commercial printing industry walked hand-in-hand with that of the nation's economy. Recent findings indicate that other factors are having more of an influence in the growth of printing than the economy, according to Andrew Paparozzi, chief economist for the National Association for Printing Leadership (NAPL).