Commercial Printing--The Economics of Printing's Evolution

"For the first time since we've been tracking data, we're finding that the print industry is growing slower than the economy," Paparozzi reveals, noting that sales growth slipped to about 31⁄2 percent from the 4 percent to 5 percent realized in 1997 and 1998.

"The economy in 1999 was absolutely spectacular," says Paparozzi. "Since we know that the printing industry is closely tied with the economy, and with the economy at its strongest in 35 years, how is it possible that the printing industry's growth slowed?"