Commercial Printing--The Economics of Printing's Evolution

"All these relationships are independent of the economy," Paparozzi notes. "It is kind of a structural change. How people communicate is changing, and print's role in facilitating that communication is changing. We're making the change from lithographic printing services to providers of a much broader range of communication services—digital, personalized, short run, on-demand, Internet or CD-type services, or database management, fulfillment and facilities management. These are all potentially very profitable, but, in the short run, they can be a drag on the bottom line because they do carry severe learning curves."