Commercial Printing--The Economics of Printing's Evolution

He feels the challenge is to advance into alternative communications services that the clients demand, while protecting the core ink-on-paper business, which still remains lucrative. The industry can't lean back on the economy either, as blue chip economic indicators consensus for GDP growth is 2.8 percent in 2000, down almost a full percentage point from 1999. Still, the economy's performance has confounded analysts for several years and may well continue that trend.