Investment in Commingling Spurs QuadDirect Growth
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The Effingham improvements build on Quad’s strengths, such as in-line direct mail production and personalization. The additional commingling lines allow multiple direct mail projects to be combined into a single mailstream to drive greater postal savings and efficiencies.
In particular, direct mailers executing versioned and personalized direct mail projects can now take advantage of Quad’s enhanced commingling and personalization capabilities while utilizing high-density mailing solutions and retaining discounts. In-line direct mail production drives further cost savings by producing an entire mail piece in a single operation, from paper on one end to a finished mail piece on the other, bypassing costly and time-consuming off-line steps.
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