Kodak Won’t Exhibit at PRINT 13 or IPEX 14 Shows

Payne added that, although Kodak won’t exhibit at these two upcoming trade shows, Kodak will still maintain a presence. “We’ll be at the PRINT show to meet with customers, but not in a booth. We’re not going to use PRINT as an event to display equipment.”

As a veteran who entered the printing industry in the early 1980s, Payne noted that the buyer-seller sales process has changed significantly. “Back then, trade shows were the only place customers could go to look at equipment and compare strategies. Today, customers can access more information online than anything we could bring to a trade show.”