SG360º Celebrates First Year Since Rebranding

WHEELING, IL—Empirical multi-channel marketing company SG360º is celebrating a special anniversary to highlight its 57-year history as a direct marketing solutions provider in the Chicago area while recognizing its first anniversary of the company’s rebranding.

“A little more than a year ago, we rebranded Segerdahl to SG360º to communicate an enterprise with broad, innovative new business offerings that takes us beyond our 57-year reputation as a world-class printer,” said Rick Joutras, president and CEO of SG360°. “The last 12 months have proven the decision to redefine our brand was a rewarding one that has led to greater opportunities as we continue to grow our business through perpetual motion of communication tools, creative solutions and mediums.”

SG360º began as The Segerdahl Corp.—a small, family-owned startup in 1956. More than 55 years later, SG360° has evolved into a producer of empirical multi-channel marketing with a paradigm shifting of competencies. SG360º’s team of direct marketers is now providing solutions across all direct marketing platforms including digital, Web and in-store.

The evolution has resulted in the growth of business, staff, technologies, competencies and facilities. SG360º’s campus now includes three buildings that encompass more than half a million square feet. Most recently, SG360º purchased its third six-color Komori Lithrone G40 offset press to handle its growing business demand.

SG360º clients include well-known luxury/clothing retailers, big box, food, electronic and home/hardware retailers. The company is involved in almost every industry—from finance to health care to automotive and other service industries, including some of the world’s largest advertising agencies.