Complementary Future of Offset, Digital Printing to Be Seen at Drupa

Today it is becoming much more common to find printers using more than one printing technology. In most cases, this means adding cut-sheet digital printing to complement a predominantly offset printing operation. Doing so enables offset printers to profitably handle very-short-run work and also to get into new markets where offset printing is not appropriate. This includes business-to-consumer applications, such as photo books, and also doing variable data printing for one-to-one marketing/direct mail and even adding Internet-based services.