Complementary Future of Offset, Digital Printing to Be Seen at Drupa

This approach means using workflow to reach new buyers for whom buying print is a normal procedure, as well as making it easier for print buyers to work with the printer. Apart from the high street quick printer, printing has predominantly been a business-to-business (B2B) operation. Internet-based ordering and workflows combined with digital printing are now making printing a business-to-consumer (B2C) operation.