Complementary Future of Offset, Digital Printing to Be Seen at Drupa

Precision Printing – Changing the Business Model
A very good example of this can be seen from Precision Printing, a U.K.-based printer. Precision was a typical medium-size offset printer that first invested in digital in 2005 with an HP Indigo press.

For a number of years, its digital business was just complementing the litho business for short-run printing that matched its offset printing. Following the last Drupa in 2008, Precision changed its business operations by developing its own workflow for automating all the shop’s processes, and adding a very advanced Web-to-print ordering operation through an alliance with Italian specialist Pixelartprinting.