Complementary Future of Offset, Digital Printing to Be Seen at Drupa

Aditya Chinai, the president of King Printing, states, “We are becoming inventory managers for our customers as they look to cut their warehousing and costs. With inkjet, the frequency of orders increases and the quantity of run decreases. We may see 10 orders for 50 copies of a title instead of one large run. It is now print for order, rather than print for speculation.”