Complementary Future of Offset, Digital Printing to Be Seen at Drupa

It is anticipated that with the entry of manroland and KBA into the digital market that book and magazine printers will be more likely to install high-speed inkjet presses to help change the business models of the customers in books, magazines and newspapers.

Where Does Offset Fit in the Future?
Perhaps the key thing that printers need to understand about the impact of new workflow approaches, Web-to-print and digital printing is that it allows them to work with their customers to help them change the way they do business. The new business model for printers is to be a multimedia communications supplier in which print is just one way of communicating.