Complementary Future of Offset, Digital Printing to Be Seen at Drupa

Printers’ customers are being offered a whole new way of communicating and a range of new suppliers. The new Web-to-print and workflow tools allow a printer to be able to make it easier for customers to work with the supplier, or for the printer to offer a wider range of services to become a more complete supplier. This is not saying offset will disappear—far from it. Offset will remain the major element of most printers’ businesses, but without digital printing and automated Internet-based workflows, customers will move away from solely offset-centric suppliers.