Complementary Future of Offset, Digital Printing to Be Seen at Drupa

In the launch this year of Heidelberg’s partnership with Ricoh at digi:media in Düsseldorf, the common workflow and color compatibility was a principal theme of the Heidelberg message under a marketing term called HEI Flexibility. This was shown in a demonstration of production of a marketing package for a golf event in which the different items in the package were printed using offset and digital printing, with the look of the different outputs being near identical.