COMPUTER-INTEGRATED MANUFACTURING -- Making Customers' Work Flow

"A customer isn't going to log onto a Brown Printing Website and look at a papiNet message," Olson points out. "Its purpose is to eliminate human effort."

The printer has had parts of papiNet implemented since December of 2002, including use of electronic manifests. "The next step will be to transmit usage data to a couple of key customers. This tie-in to customers' internal purchasing and materials management systems will give them better inventory control for the paper they purchase and have delivered to us," he says.