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Simply Satisfying
If the gamuts are defined properly, a limited number of these reference conditions (5-6) should satisfy all market needs with all papers and printing conditions.
Once these processes are complete, printers, print buyers and creatives will be able to match the established characterization and, therefore, also accurately match one another, as well as the final outcome on-press. While this may seem somewhat daunting, it is something that the "smart factory" of the future will need to make a reality.
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