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Brown Printing continues to see the majority of ads come in as film that must be copy-dot scanned, Borhauer reports. "Film is still a security blanket for advertising agencies," he says.
The imaging manager expects to see a natural decrease in film use and an increase in digital ad submissions as all the parties gain a greater comfortable level with the CTP process. The position taken at Brown Printing is to remain neutral on the question of digital ad file formats, at least for now, and to let the market decide, Borhauer says.
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