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Borhauer expects PDF use within the creative community to grow, thereby reducing the volume of copy-dot scanning that must be done. Ultimately, he's hopeful technology will make all formats equal in production so the issue of file formats will become transparent to the user. For now, though, Brown Printing is handling the issue of responsibility by putting all digital ad files through an internal quality-control process, as well as generating final proofs that customers must sign off on, the imaging manager notes.
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