COMPUTER-TO-PLATE -- CTP Editions

Perry Judd's helps its publisher clients set up internal systems for preflighting submitted ads, if they want to do the work internally, or it will handle preflighting of the files for a fee. The same goes for archiving/pick up of digital ads.

"It really comes down to a question of how publishers perceive themselves and their roles," Bacsik says. "Some of our customers see themselves as publishers in a strict sense, and consider the processing of digital ad files to be a different business—whether you call it prepress or something else. Other publishers say, 'This isn't any harder than what we are already doing for editorial, so let's take it on.'