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When it comes to digital ads, Aho says BPG does get TIFF/IT files, but has yet to see any PDF-X files. "If the industry could get every advertiser to deliver even one of the two formats it would be a major improvement, since many publishers are still getting poorly created digital ads," he adds. "Most of our customers do preflight their own digital ads, and store the files themselves in order to save money."
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