Concord Litho: Sweet Smell Of Success

"Some existing customers or prospects might be intrigued by a CoverSleeve with a scent," he says. "Or perhaps it's a special diecut that they can use. There are lots of products in our bag of tricks that we can offer our clientele."

Concord Litho has been rolling out its bag of tricks for 50 years, and the contents of said bag are constantly evolving. In its early years, the company focused its efforts on strictly long-run, sheetfed greeting card production. As that market segment gradually shifted overseas, Concord Litho found other ways to address the needs of its nonprofit donors in search of fundraising campaigns (though greeting cards are still a primary premium) and invested in new equipment to serve its growing commercial base.