Concord Litho: Sweet Smell Of Success

"This also enables us to grade ourselves on the types of packages that we develop for clients. That analyst will gauge the results of our own packages, and show us where we can get a lift over previous mailings," Peter Cook remarks.

Overall, the company's commercial division supports the commercial heatset web printing needs of its national clients, providing direct mail, magazine inserts, brochures, posters and point-of-purchase (POP) signage for retailers, publishers, marketers and advertising agencies. It operates four Harris M-110 webs (two of which are configured as double webs) capable of up to 10 colors perfecting, and a six-color Harris M-1000 perfector.