Concord Litho: Sweet Smell Of Success

Certifications Abound

Retail direct mail is a prominent space for Concord, which has concentrated recent capital expenditures on enhancing its in-line personalization capabilities. A new Kodak Versamark DS6240 ink-jet printing system is the centerpiece of a $2 million initiative completed in late 2008 for the in-line imaging of direct mail. The personalization and segmentation of client campaigns, combined with response tracking tools such as barcodes and coupons, help measure the effectiveness of the mailings.