Concord Litho: Sweet Smell Of Success

Augmenting the powerful designs and superior printing jobs from this independent web and sheetfed printer, in some cases, is a breath of fresh air in the form of chocolate, fresh-cut grass, popcorn, Oreo cookies and pickles. Yes, pickles.

While scratch-n-sniff technology has been available for quite some time—and recipients of fashion magazines have long been hit with a ton of bricks from the excessive aromas emanating from perfume zip strips—Concord Litho has built the better mousetrap with the use of Scentisphere scented varnishes. The advertisements produced with these varnishes have generated superior response rates, likely because they add a new element to the enjoyment of print.