Concord Litho: Sweet Smell Of Success

"Scented inks let the customer bring a different dimension into their marketing," notes Peter Cook, CEO of Concord Litho. "Studies show that people can retain and respond to scent differently from other aspects of a marketing campaign. It's an inexpensive way to apply scent to a piece; since you have to rub it to activate and reactivate, it adds an interactive element and lets the consumer control the experience."