Concord Litho: Sweet Smell Of Success

The scents have been a runaway hit—the company offers clients an "idea kit" to flesh out their own possibilities. Some of Concord Litho's award-winning ideas include dill pickle-scented Shrek Valentine's Day cards, a chocolatey burst for a "Charlie and the Chocolate Factory" DVD insert, as well as a Laugh-n-Sniff interactive scent card in TV Guide tied to a television episode of "My Name is Earl."