Concord Litho: Sweet Smell Of Success

Patented Innovation

"We go across our entire customer base; if we have success with one, then we look at clients in similar markets," he states. "We have customers who are adventurous and like to try new things."

In that sense, Concord and its customers are birds of a feather. This is a printer that is innovative in its own right, having patented the CoverSleeve, which essentially allows for magazine advertising in a typically taboo place: the front cover. Cover one contains a paper pocket with a small perforated thumb-tab that allows ads to be housed, literally, by the front page. One of Concord Litho's clients conducted its own study, which revealed that 70 percent of readers interact with and remember the format.