Concord Litho Hires Direct Mail Expert, Adding In-house Lettershop Capabilities

“Christine has an incredible wealth of experience and knowledge and is immediately available as a valuable resource for our clients, for mailpiece design, consultation, and postal optimization programs,” Cook says.

As director of Mailing and Fulfillment Services, Erna will provide additional variable data and multichannel marketing expertise for Concord Litho’s Direct Mail Division, which has five heat-set web presses with extensive in-line finishing, including multiple ribbons, perfing, die-cutting, remoist and wet gluing, and ink-jetting of variable data like addresses, logos, charts, and QR codes. And Erna, who currently serves on the Postal and Government Affairs committee of the Mailing and Fulfillment Service Association, will also serve as internal consultant for Concord Litho’s Fundraising Division, which provides strategic planning, creative design, and mailing services for non-profit organizations.