MFSA/NAPL Conference — Survey Results Are Fulfilling

The driving impetus for printers to expand into fulfillment was evidenced by the response that 73.5 percent of the inventory stored by printers was also printed by them. For fulfillment clients who also buy printing, 74.4 percent of those printers report that the print volume from the same clients has increased, with 65.1 percent reporting that these same clients’ profitability to the printer is also improving. Loyalty is another reconfirmed fact, as turnover among clients buying both fulfillment and mailing is 3.3 percent, while turnover among clients buying only printing is 9.6 percent.