MFSA/NAPL Conference — Survey Results Are Fulfilling

Both groups report an increasing trend in more complex fulfillment projects (65.5 percent for M&F; 56.8 percent for printers), and a full 25 percent of both groups report turning down fulfillment projects that were perceived to be too complex.

Global Fulfillment Scene

Peter Gillet, managing director of the United Kingdom’s MarketPoint Global, provided insight on the international fulfillment scene. Global marketing strategies and database management exist, but “all campaigns are local,” commented Gillet. His suggestions on how to find international partners to implement these local campaigns suggested an extraordinary opportunity for MFSA and NAPL to serve as facilitators in this process.