MFSA/NAPL Conference — Survey Results Are Fulfilling

(Note: Conclusions cited in this article are those of the writer and not necessarily those provided by the NAPL survey.)

M&F Revenues Rising

M&F specialists with less than $10 million in sales, and whose sales in mailing and fulfillment were 75.7 percent of total revenues, comprised 92.8 percent of the participants. On the other hand, 62.5 percent of the printer participants had total sales exceeding $10 million, with mailing and fulfillment revenues accounting for 15.9 percent of their total. On a direct comparison, M&F folks averaged fulfillment revenues of $2.1 million vs. printers with $1.5 million, and $2.6 million vs. $1.7 million of mailing value-add. This would suggest a comparable economy of scale in these two value-add segments.