Offset & Beyond Offers Strategies, Solutions and Tactics

Keynote Jim Sampey, COO of Cox Target Media/Valpak Direct Marketing Systems, discussed how his company is taking print into the digital age. He described how Valpak built one of the most advanced and automated manufacturing centers in the world—a hub of technology where automation and robotics are at the core of the operation. Sampey stressed the importance of knowing your customers, using your core attributes for expansion and moving beyond price to value for your customers.