Confronting Reality About Margins --Dickeson

Why do we duck the reality of the Ratio Studies published by the Printing Industries of America (PIA)? In a prior article, a summary of the last six years of those studies was published. If we accept those studies as representative, the lower three-fourths of our commercial printing industry have had margins that are below the survival level. Either the results presented by PIA are misleading—or downright phony—or we're in denial of the reality of what they clearly say.