Confronting Reality About Margins --Dickeson

Maybe that requires a hard look at specialization rather than a policy of being a printer of "all things for all people as long as it's printing." Gulp! That would be a radical change in business plan for lots of firms, wouldn't it?

Let's take a hard look at those printers in the upper 25 percent. Do they tend to be specialists? Who knows? We must find out. It's doubtful if any of our big, top-five firms in printing qualify as being in that top 25 percent group of operating profits. Am I wrong? Look at published financial statements where available.