Confronting Reality About Margins --Dickeson

To put it in existential terms, why haven't at least 10,000 of our 20,000 commercial printing firms filed for bankruptcy?

Suppose we accept the PIA Ratios as the realistic view of our industry. No one seems to be in the least excited or disturbed by the condition. At least I haven't seen any written outcry. We just see the data and go on about our business. So, what else is new?