Confronting Reality About Margins --Dickeson

But where are all the software companies that sprang up in the late '90s that purported to be auction houses—little Ebays—for printing? They depended on printing being a commodity that could be bought and sold by price bid. They're history! That's the reality of the matter.

Where's the paperless revolution that was supposed to follow the computer boom? Hasn't happened, has it? Are there more or less catalogs, books and magazines than there were? Is your Sunday newspaper still a file jacket of preprinted inserts? Is your mailbox less, or more, filled with direct mail printed promotions?