Conlin’s Digital Print & Copy Center -- Toner’s in Their Genes

Conlin also reports seeing more jobs that were traditionally black-and-white going to color. This is especially true of manuals. Entire manuals that were formerly printed monochrome are being produced in color, as long as costs can be kept reasonable. This works perfectly for Conlin’s sales staff.

“It’s an advantage that our people don’t know the offset world—they just know what we do,” Bill Conlin confides. “In the same vein, traditional printers may have regular offset customers at their fingertips that can be led to drink from the digital trough.”