Consider Taking Tips to Heart --DeWese

Speaking of compliments, get out your note pads and list these principles for paying good compliments.

1) Don't ever pay a compliment unless it is sincere. Gratuitous flattery stinks and the recipient can smell it. This is especially true of print buyers who are suspicious of you in the first place.

2) It's okay, in fact encouraged, to pay a compliment even if you think the recipient already knows your feelings. Mark Twain said, "I can live two months on a good compliment."