Consolidated Graphics: The Dukes of Digital

Rumors of the conventional printing phaseout may be premature. The beauty of personalized printed material is that it often features an offset printing component.

Case in point is an automotive brochure program reached with Ford Motor Co. CGX's Cincinnati facility, The Hennegan Co., signed a deal with the venerable auto 
giant to produce custom vehicle brochures for more than 3,300 Ford dealers nationwide. The integrated marketing solution entails offset and on-demand digital printing, personalization and fulfillment. The more integrated the challenge, it seems, the more likely CGX is to win the contract.