Consolidated Graphics: The Dukes of Digital

Cross-media communication is a key for the future of CGX's marketing initiatives, though keep in mind that the cradle-to-grave campaign is the key to increasing the customer's response rate, and at the heart of what they're trying to accomplish.

"Many printers can provide clients with a PURL and a basic personalized campaign," Grohs adds. "But you need to offer the whole ball of wax, and that's where we're seeing the most opportunities."