CGX emerge Conference: New Standard for Events

Jamey Rootes, president of the National Football League's Houston Texans, also got the crowd fired up as he detailed what it takes to develop a pro football brand. Rootes, ironically, also helped segue into the party at Cowboys Stadium, which included a live band and 16 breath-taking cheerleaders.

Back by customer requests from the previous year, CGX rolled out its Premiere Series of panel discussions—three events covering marketing, technology and digital. It also took the opportunity to announce the June 1 opening of a new "cloud computing" data center. The center, a partnership effort with HP, gives CGX the ability to house all of its information, systems and technology, and make it scalable through the cloud environment.