Consolidated Graphics — Fusing Power. . .and People

Selling the Network

A smarter, well-informed CGX representative can better sell the entire network, not just the capabilities of his or her local shop, according to Aaron Grohs, executive vice president of sales and marketing.

“For us to go to market and sell the value proposition of Consolidated Graphics, we need to bring everyone together once a year to share with them everything that’s going on in the network,” Grohs says. “That way, they can be more familiar with the network, educate themselves and feel more comfortable, in turn, going to their customers and explaining the value of CGX. It’s purely a best practices, success story, educational kind of experience.”