Consolidated Graphics — Fusing Power. . .and People

“These breakouts give the presidents and salespeople from these companies an opportunity to introduce their services to the other sales reps,” Grohs notes.

Other breakouts—“Kick Your Own Butt” and “Antennas Up”—were based on the theme of a book Grohs sent to attendees that was designed as “homework” to be read prior to attending. The 2007 selection was “The Little Red Book of Selling” by Jeffrey Gitomer, which features 12.5 points of sales greatness (CGX takes it a step further with the breakout “Little Red Book of Direct Mail”). Grohs also focused on the theme of “You,” inspired by the era of personalization.