Consolidated Graphics — Fusing Power. . .and People

Grohs purchased 1,000 copies of Gitomer’s work and sent them to all attendees in advance. Last year, he selected “Purple Cow” by Seth Godin.

Sales and marketing presentations bookend the lunch period, and the 45-minute pause for food is another opportunity for attendees to get to know their CGX colleagues a little better. Dinner is carefully coordinated, with attendees grouped into teams of five or six members who are given a specific sales challenge to solve during the meal.