Digital Printing Observations — The Technology Race Is On

It is what is happening!

There are, however, wider differences of opinion as to the eventual degree and timing of digital’s displacement of offset. PrintCom’s analysis detailed in the accompanying Process Share chart is that by the 2012 to 2015 timeframe, lithography and digitalography will each have about a one-third share of the process market, with the final third split among flexo, gravure, screen and hybrid press technologies. This forecast, which is considered to be bullish by some analysts and conservative by a few others, is contingent upon the continuing development of several strains of digitalography.