CPG Manufacturers Distributed 332 Billion Coupons in 2010

LIVONIA, MI—March 31, 2011—Valassis, one of the nation’s leading media and marketing services companies, released a comprehensive report on 2010 coupon usage that saw consumer packaged goods (CPG) manufacturers offering consumers $485 billion in savings. This represents a 13.9 percent increase over the prior year and 47.4 precent growth compared to five years ago, according to the NCH Marketing Services 2010 Coupon Facts Report. NCH is a Valassis company.