CPG Manufacturers Distributed 332 Billion Coupons in 2010

• 59.7 percent of all coupons are redeemed at traditional grocery stores, and 23.9 percent at mass merchandisers, including supercenters, while drug stores redeem 6.6 percent of the coupons in the marketplace.

• The retail segment that includes Dollar Stores represented the largest year-over-year growth in 2010 coupon redemption, up 25.1 percent compared to 2009.